Keeping his promise at first, the Once-ler continues thneed production by harvesting the tufts themselves in a sustainable manner. When the young businessman introduces a revolutionary invention from the native Truffula Tree's tufts, the thneed, it eventually becomes a major success and the Once-ler's family is brought in to participate in the business. He pleaded for the trees, which were the key in the Once-ler's invention, not to be logged until the Once-ler agrees to desist. Over the visits, the Once-ler recounts the story of how he met The Lorax (Danny DeVito), a grumpy yet charming orange creature who served as guardian of the land he arrived in. Over the course of the movie, Ted, with the encouragement of his grandmother, continues to sneak out of O'Hare's sight and learns more of the history of the trees. Ted agrees, even after the mayor of Thneed-Ville, Aloysius O'Hare (Rob Riggle), who is also the greedy proprietor of a bottled oxygen company, confronts the boy and pressures him to stay in town. The Once-ler agrees to tell Ted about the trees if he listens to his story over multiple visits. Ted's energetic grandmother suggests he speak with the Once-ler (Ed Helms) on the matter, and he discovers that their city has been closed off from the outside world, which is a contaminated and empty wasteland. Ted sets out to find the one thing that will win him the affection of Audrey (Taylor Swift), the girl of his dreams, who wishes to see a real tree. Ted Wiggins (Zac Efron), an idealistic 12-year-old boy, lives in "Thneed-Ville", a walled city that, aside from the citizens, is completely, perfectly, artificial: everything is made of plastic, metal, or synthetics. New characters introduced in the film are Audrey, who is voiced by Taylor Swift, Aloysius O'Hare, voiced by Rob Riggle, and Grammy Norma, voiced by Betty White. The main cast includes Danny DeVito as the Lorax, Zac Efron as Ted, and Ed Helms as the Once-ler. It builds on the book by expanding the story of Ted, the boy who visits the Once-ler and was unnamed in the book and television special. It is the second film adaptation of the book, after the 1972 animated musical television special.
The Lorax was Illumination Entertainment's first film presented in IMAX 3D (known as "IMAX Tree-D" in publicity for the film). Seuss adaptation fully computer-animated after Horton Hears a Who!, and the first released in 3-D. The film is the fourth feature film based on a book by Dr. It was produced by Illumination Entertainment and was released by Universal Pictures on March 2, 2012, the 108th anniversary of Seuss' birth. The Lorax is a 2012 American computer-animated 3D musical comedy film based on Dr. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. A boy searches for the one thing that will enable him to win the affection of the girl of his dreams.
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